She is often seen looking sexy and sultry - by wearing very little.
But Vicky Pattison seemed to opt for a slightly more conservative approach when she stepped out at Soccer Aid on Sunday evening.
The 22 year-old, who won the most recent series of I'm A Celebrity, was one of the many VIP guests at the UNICEF charity football match in Old Trafford, Manchester.
Swapping her usual attire for something unusually mumsy, the former Geordie Star cast-member appeared older than years in the minor fashion faux pas.
The wrap-around cream number featured a modest neckline and ageing frills on the shoulders, which didn't help.
She capped the look with a pair of cream wedges and wore her hair in its usual heavily-coiffed style.
The fact she wore frosted, nude lipstick added to the washed-out aesthetic, but she didn't seem too bothered - posing up a storm with fellow attendee Rochelle Humes.
The Saturdays pop star, who has since turned her hand to TV presenting, was decidedly off-duty in a pair of denim hotpants and an oversided semi-sheer top.
She anchored the look with a pair of tan- suede boots for a funky but high-street finish.
Source: Daily mail
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